CREDIT: HAI HA NGUYEN

Chanel, Gucci, Yves Saint Laurent, Louis Vuitton and Burberry — we've heard all these names before.

Even if you don't necessarily know exactly all the details of these fashion labels, but you can draw the link between these names and designer level and luxury apparel. These are only five names on a comprehensive list of fashion houses, brands and designers that have successfully identified their name with the public. The logo or design that is specifically unique to the brand is consistent in their designs, packaging and sometimes even the textiles the brand uses has their emblems and logos imprinted onto it.

Traditionally the logo has been used in a luxurious conventional way, for example the Chanel logo on the side of the bag, the Gucci double-G logo, the Louis Vuitton monogram and the Burberry Nova check.

With the success of luxury brands also comes with imitation, counterfeits and overexposure. For a while, designers and brands weren't flashing their logos and brands, but within the past couple of seasons, not just luxury designers, but contemporary and street fashion brands have come back with direct, bold and creative ways to represent their logos.

The new wave of contemporary and street fashion brands that have successfully done this took their marketing to social media, songs, creatively putting a twist on the classic logo. The Brian Lichtenberg brand, for example, has basics with words like “Homiés,” “Ballin'” and “Féline” and consumers can still identify the brand with those words without having to see “Brian Lichtenberg.” The DIY craze has got everyone wanting to rock the “Dripping Chanel,” but is opening the Chanel name to a whole new demographic: the street fashion-loving kids. And anyone with Instagram has seen how celebrities and brand loyalists creatively remarket their favourite brand's products.

Hai Ha Nguyen loves to discover the new trends in street fashion, accessories and styling. Follow her on Instagram at instagram.com/misshaihanguyen for the trendiest pieces this season! If you have a suggestion or feedback for her column, send her an email at hhnguyen.77@gmail.com.