Project Red Ribbon reducing drunk driving
Just 48 hours after it began, Project
Red Ribbon helped take seven
dangerous drivers off the streets of
London.
London arrested and charged seven people with impaired driving during the project’s opening weekend.
These arrests come from a Mother’s Against Drunk Driving (MADD) campaign called Project Red Ribbon. The project aims to prevent drunk driving altogether by setting up police checkpoints in cities across the country.
This is the 28th anniversary of Project Red Ribbon.
In a press release, the London Police Service detailed the arrests that were made over the weekend. Some of the drivers had consumed high amounts of alcohol, making them particularly dangerous.
“It’s great to hear that Project Red Ribbon is having such a great impact so quickly,” said Sean Dechene, communications manager at MADD’s London chapter.
The press release details one account of a man who tried to avoid going through the checkpoint. His suspicious behaviour prompted the police to follow him. The incident even led to a foot-race, with the driver eventually being caught and arrested. A breath analysis revealed the driver had over 80 mgs of alcohol in 100 mL of blood, the maximum amount legally allowed.
According to MADD, in 2010 over 2,500 Canadians were killed in car accidents, and almost 300,000 were injured. MADD predicted that many of these deaths and injuries could have been prevented if there were no impaired drivers.
Alcohol consumption increases around the holiday season, making the need for campaigns like Red Ribbon even more necessary.
MADD provides some tips on how to avoid driving while impaired. The organization recommends planning ahead, making sure to have a designated driver, calling a taxi, hiding keys of someone you suspect of being too drunk to drive, making sure to eat while drinking and of course, drinking responsibly.
Dechene said the impacts of not following these guidelines could be disastrous.
“Your choices matter and your choices have the potential to save lives,” Dechene said.
London arrested and charged seven people with impaired driving during the project’s opening weekend.
These arrests come from a Mother’s Against Drunk Driving (MADD) campaign called Project Red Ribbon. The project aims to prevent drunk driving altogether by setting up police checkpoints in cities across the country.
This is the 28th anniversary of Project Red Ribbon.
In a press release, the London Police Service detailed the arrests that were made over the weekend. Some of the drivers had consumed high amounts of alcohol, making them particularly dangerous.
“It’s great to hear that Project Red Ribbon is having such a great impact so quickly,” said Sean Dechene, communications manager at MADD’s London chapter.
The press release details one account of a man who tried to avoid going through the checkpoint. His suspicious behaviour prompted the police to follow him. The incident even led to a foot-race, with the driver eventually being caught and arrested. A breath analysis revealed the driver had over 80 mgs of alcohol in 100 mL of blood, the maximum amount legally allowed.
According to MADD, in 2010 over 2,500 Canadians were killed in car accidents, and almost 300,000 were injured. MADD predicted that many of these deaths and injuries could have been prevented if there were no impaired drivers.
Alcohol consumption increases around the holiday season, making the need for campaigns like Red Ribbon even more necessary.
MADD provides some tips on how to avoid driving while impaired. The organization recommends planning ahead, making sure to have a designated driver, calling a taxi, hiding keys of someone you suspect of being too drunk to drive, making sure to eat while drinking and of course, drinking responsibly.
Dechene said the impacts of not following these guidelines could be disastrous.
“Your choices matter and your choices have the potential to save lives,” Dechene said.
