Get hip or die trying: Jian Ghomeshi on Q, his new CBC gig

TORONTO (CUP) -- He has a name you probably can't pronounce. He has dark eyes, dark hair, and a boyish smile. He's met a whole slew of celebrities, waxes poetic about music, and works for the CBC. But he's not who you think he is. It is here where the resemblance to George Stroumboulopoulos ends. Jian Ghomeshi is his own man, and this year, he has his very own show. CBC Radio announced the introduction of new daily national arts and entertainment show, entitled Q.

Q is a part of CBC Radio's makeover with the ousting of a few programs and the addition of some new ones in an effort to attract younger listeners to its audience, which consists largely of people over the age of 65.

So what exactly is Q? Readers on InsideCBC.com, the official blog of the Canadian Broadcasting Corporation, pondered this very question. Q, as in the annoying alien from "Star Trek" who was always being a jerk to Picard? Q because it's the only letter of the alphabet that doesn't appear in Jian Ghomeshi's name? Or Q because . . . well, Y?

“It's interesting because we ended up coming up with the name as a team. It was the first suggested name that everyone on the team liked,” Ghomeshi says.

“It really works for me,” he says. “What I like about it is that it doesn't necessarily explain what you're about the hear. It's enigmatic. And it's a sexy letter, I like the sound of the letter. We will define what Q is.”

Ghomeshi says the show -- a " a prominent daily radio show that's going to deal with arts, entertainment, and culture" -- is something that was need and wanted at the CBC. Did CBC execs have Ghomeshi in mind to host it? “You'll have to ask them,” he says slyly.

In discussing the direction of the show, he reveals the desire to bring something that's tongue-in-cheek and won't deal with the usual red carpet culture. He hopes Q will be a mixture of high and lowbrow. “We want the show to be about entertainment, but we also want the show to be smart,” he says.

Many CBC hosts, whether for radio or television, tend to bring a bit of their own distinctive personality to their program. Examples are the cool, highly opinionated George Stroumboulopoulos, the funky and quirky Sook Yin Lee, and the witty Stuart McLean. Ghomeshi hopes to be no different, and is quick to mention his intention to make his show personality-driven. So how does he plan to incorporate his own personality into the show? To just be himself.

“To be honest, I won't find it particularly hard. I do what I do. I'm a particularly opinionated guy. To me it's about bringing who I am and not being afraid to say when I don't understand something but to also try to have fun.”

Ghomeshi isn't new to the CBC. He has had a long history with the broadcaster on both radio and television.

Already having worked with the CBC, it won't be Ghomeshi's first time single-handedly hosting a national show. But that doesn't mean he's worry-free. In his newsletter, he told his fans that he'll try not to suck and will work hard to avoid becoming the “Persian-Canadian Chevy Chase.”

Q will air April 16 on CBC Radio One. The program will run from Monday to Friday at 2 p.m.