Students raise brain tumor awareness
Fanshawe's international business management graduate students are working in conjunction with the Brain Tumor Foundation of Canada to help raise awareness and funds for the foundation.
“Part of our course is about ethics,” said Patrick Crawford, one of the students involved with the campaign. “Most companies are now doing what we call CSR, community social responsibility, so this project is supposed to go about teaching us how we would go about doing that. It's about increasing visibility to show that they have a conscience and aren't just money-grabbing.”
As part of their program the students are operating a CSR campaign of their own, and that's where the Brain Tumor Foundation of Canada steps in as the charity the class chose to support. The foundation, however, wasn't a random choice the students made, it had some personal implications to the class.
“I'm a brain tumor survivor,” Crawford explained. “Unfortunately one of two die, but the improvements in treatments and chemotherapy is certainly important. The foundation is local, from right here in London, and they raise about $7 million a year from coast-to-coast.
“It's a disease that's actually on the increase. While breast cancer rates are decreasing while survivability is increasing, brain tumors are actually on the increase, and while the survivability is also increasing, it's a very serious matter that's affecting children now.”
As part of their campaign the students will be manning a booth across from the bookstore in the F-hallway between March 31 and April 4 from 10 a.m. through 2 p.m. daily where they will be selling grey wrist bands with the words ‘Imagine a Cure' on them. Along with the bracelets the booth with have information on symptoms and facts about the disease.
“They've given us an unlimited supply of these,” Crawford said regarding the wristbands which were donated to the students by the foundation. “We're asking for a $2 donation, but we'll really accept anything. The main purpose is twofold really, to exercise our CSR responsibility and to raise some money is increasing the awareness of this particular disease.”
An estimated 55, 000 Canadians are currently living with brain tumors with over 10,000 nee diagnosed each year. Only 60 per cent of children diagnosed with a brain tumor survive the debilitating disease.
“Part of our course is about ethics,” said Patrick Crawford, one of the students involved with the campaign. “Most companies are now doing what we call CSR, community social responsibility, so this project is supposed to go about teaching us how we would go about doing that. It's about increasing visibility to show that they have a conscience and aren't just money-grabbing.”
As part of their program the students are operating a CSR campaign of their own, and that's where the Brain Tumor Foundation of Canada steps in as the charity the class chose to support. The foundation, however, wasn't a random choice the students made, it had some personal implications to the class.
“I'm a brain tumor survivor,” Crawford explained. “Unfortunately one of two die, but the improvements in treatments and chemotherapy is certainly important. The foundation is local, from right here in London, and they raise about $7 million a year from coast-to-coast.
“It's a disease that's actually on the increase. While breast cancer rates are decreasing while survivability is increasing, brain tumors are actually on the increase, and while the survivability is also increasing, it's a very serious matter that's affecting children now.”
As part of their campaign the students will be manning a booth across from the bookstore in the F-hallway between March 31 and April 4 from 10 a.m. through 2 p.m. daily where they will be selling grey wrist bands with the words ‘Imagine a Cure' on them. Along with the bracelets the booth with have information on symptoms and facts about the disease.
“They've given us an unlimited supply of these,” Crawford said regarding the wristbands which were donated to the students by the foundation. “We're asking for a $2 donation, but we'll really accept anything. The main purpose is twofold really, to exercise our CSR responsibility and to raise some money is increasing the awareness of this particular disease.”
An estimated 55, 000 Canadians are currently living with brain tumors with over 10,000 nee diagnosed each year. Only 60 per cent of children diagnosed with a brain tumor survive the debilitating disease.
