Fashion for a good cause is always a winning formula. But when toilet paper is added to the mix, it ups the creative ante and adds a little pizzazz to an otherwise normal fashion show.

Cashmere Bathroom Tissue — last seen at your local grocery store — has paired up with the Breast Cancer Foundation to celebrate a future without the disease with their sixth annual White Cashmere Collection 2009.

The fashion show featured Canadian designers such as Paul Hardy, Evan & Dean, Anastasia Lomonova and Farley Chatto. Each designer was instructed to create an original design made out of toilet paper, also showcasing the limited-edition Pink Cashmere — the first coloured TP in a decade.

With the theme of “strength, survivor, future,” the designers revealed their individualized styles with elaborate, geometric and elegant creations.

One designer in particular was affected personally by the campaign, as well as challenged creatively.

“A dear friend is dealing and struggling with breast cancer — (now) she's a survivor,” said Farley Chatto, who was one of the first informal curators of the show when it began and was asked to return as a designer. “(Also) my aunt died from breast cancer.”

Having had those experiences in his personal life had an influence on him for the show.

“The personal stuff — (it's) quiet stuff in the background,” he explained. “The inspiration and guiding forces.”

Chatto designs menswear but was schooled at Ryerson and trained at Armani, so being a part of the campaign allowed him to return to his couture roots, so to speak.

“Couture is all about experimenting, pushing the limits…which this project did for sure,” he said.

But while the dresses were attention grabbing, Chatto said it's really about celebrating the survivors and focusing on eliminating the disease once and for all.

“Anything we can do to help the cause, contribute time and effort and help awareness,” he said.