Wildfox inspirational

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Wildfox Couture is a company that is self-described as "an American vintage-inspired women's knitwear brand." The brand was officially established in Los Angeles in 2007, and is now distributed in over 30 countries. I'm a big fan of Wildfox and the two women, Emily Faulstich and Kimberley Gordon, who are the founders and designers of it. The great thing about the clothes is not that they are revolutionarily; the idea was to mix different tastes inspired by vintage clothes, and in turn the girls were able to arrange and sell not just collections, but whole concepts.

The inspiration behind their fall 2010 collection is magical; literally. I've felt a close connection to certain designers, collections, even specific pieces in the past, but never have I had such an affiliation for a handful of garments as I have had for Wildfox's fall 2010 collection. This is because they have somehow made it possible to market and sell an entire lifestyle through their clothes, including a storyboard to go along with the photos, and the perfect choice of models to feature the designs. And better yet, they managed to precisely target all of my tastes, dreams and personality. They literally created a collection that, I think, embodies myself and represents all my wishes and fantasies.

Lately, I've been lost in the world of Tumblr. I have a blog in which I write opinions and information, but on Tumblr I am able to soak in the most inspirational things I have ever seen. It's basically a network of people, most that are strikingly similar to me, who post pictures, quotes, videos, thoughts and desires and all are available to "re-blog" to your own page. It's a complete mishmash of things that can be appreciated by all and unlike my blog, which doesn't get a ton of action from fans or followers, I will daily have 10 or 20 people liking or re-posting my stuff, almost all of whom are complete strangers. But there's a common connection between me and the other people on my RSS that seems to embody what Wildfox has campaigned for fall 2010.

The collection is for girls who don't fit in. It's the girls who "hang dream catchers over their beds and eat pomegranates, and read old history books for fun." Take pictures with disposable cameras, light candles everywhere, ride bikes through the day to go watch old movies at the cinema, and skip class to hang out in the girl's bathroom doing nothing at all. (Here I visualize Angela Chase and Rayanne Graff from My So-Called Life). It's for the girls that continuously watch the same cult classic movies, and worship Courtney Love and Kathleen Hanna. They believe in magic and love and wear layered capes, cloaks, robes and gowns, as well as red lipstick, boots and beautiful wedge heels, and long layered necklaces with amulets and crosses.

Tavi Gevinson of the Style Rookie blog has been representing this concept lately, and has titled it "teen witch for fall." Proenza Schouler has a few photos representing this witchy vibe, as well as about a million fashion bloggers, and it makes perfect sense. It's October, it's cool and crisp and there's a song of mystery being sung by the wind. And witches are awesome. To any girl who's ever watched The Craft, you can't say you've never wanted to be Fairuza Balk and rule the school and put spells on the mean girls and the jock boys.

It's my favourite trend to come around in a long time, especially since the majority of people I mention it to think I'm absolutely crazy and don't actually believe it's cool to want to be a witch. But the way Wildfox campaigned their collection reinforced my belief in all that is cool. And they already put it into the most perfect words imaginable, so instead of trying to compete, I'm just going to quote them: "Magic is in all of us and in everyone who believes they can make beautiful things happen. It's in a first kiss, in fireworks, running with your girlfriends down the beach at midnight, screaming into the sky. It's falling in love and falling down the rabbit hole. It's in your dreams and imagination." And these are things that never have to end, because even when I grow up, I still hope to have the same spirit and remember the nostalgia of the magic of growing up.