Digital cash way of the future
Purses are downsizing and pockets
are emptying — along with cash
becoming obsolete with electronic
payments, the debit card is not far
behind.
Newad, a Canadian indoor advertising company, is incorporating near field communication (NFC) into their advertisements. According to the company's press release from late last year, "NFC is already being viewed as the future worldwide standard for consumers who wish to carry out transactions and purchases without a wallet."
Essentially, NFC technology and QR codes work similarly and achieve the same thing: to retrieve further information about a product. Unlike QR codes, though, NFC technology requires a physical chip only a few millimeters thick that is planted within the smartphone and the advertisement, as opposed to a free scan application. A smartphone will be all that is needed to tap the chip in the advertisement.
The latest versions of Blackberry, Android and some Nokia and Samsung devices already have the chip embedded in them. "Our research demonstrates that 60 (per cent) of the country's young (and) affluent already own a smartphone," said Jerrid Grimm, Vice President and Regional Manager in Western Canada for Newad. "It is rumoured that the iPhone 5 will also have NFC capabilities when it is released, but no one can know for sure."
Grimm added, "There are many potential advertising uses, from showing a video, locating nearby stores, providing digital coupons or gathering feedback about the consumer through polls and surveys. For example, when someone sees a poster ad for a new movie, they will be able to tap their phone to the NFC chip on the ad and their phone will go to a mobile site that allows the viewer to watch the trailer, map out the nearest theatre and even purchase tickets through a mobile commerce site."
The top universities and colleges across Canada will be some of the first to experience this new technology, with 200 backlit boards being integrated into campuses nationwide.
As well as on campuses, Newad has three additional advertising networks: restaurants, nighclubs, bars and cafés; sports facilities including gyms, sports venues and hockey arenas; and stadiums such as the Air Canada Center, Rexall Place and Rogers Arena.
Newad uses five types of frames to advertise, such as digital screens and backlit boards. Regardless of the type of platform, Grimm said, "The ads themselves can be static or digital, the only requirement is that there is a physical NFC chip installed within reach of the consumer and a call to action to incite them to 'tap their phone' to that NFC chip. Our NFC chips are installed directly on the frame of the advertising displays."
More information can be found at www.newad.com.
Newad, a Canadian indoor advertising company, is incorporating near field communication (NFC) into their advertisements. According to the company's press release from late last year, "NFC is already being viewed as the future worldwide standard for consumers who wish to carry out transactions and purchases without a wallet."
Essentially, NFC technology and QR codes work similarly and achieve the same thing: to retrieve further information about a product. Unlike QR codes, though, NFC technology requires a physical chip only a few millimeters thick that is planted within the smartphone and the advertisement, as opposed to a free scan application. A smartphone will be all that is needed to tap the chip in the advertisement.
The latest versions of Blackberry, Android and some Nokia and Samsung devices already have the chip embedded in them. "Our research demonstrates that 60 (per cent) of the country's young (and) affluent already own a smartphone," said Jerrid Grimm, Vice President and Regional Manager in Western Canada for Newad. "It is rumoured that the iPhone 5 will also have NFC capabilities when it is released, but no one can know for sure."
Grimm added, "There are many potential advertising uses, from showing a video, locating nearby stores, providing digital coupons or gathering feedback about the consumer through polls and surveys. For example, when someone sees a poster ad for a new movie, they will be able to tap their phone to the NFC chip on the ad and their phone will go to a mobile site that allows the viewer to watch the trailer, map out the nearest theatre and even purchase tickets through a mobile commerce site."
The top universities and colleges across Canada will be some of the first to experience this new technology, with 200 backlit boards being integrated into campuses nationwide.
As well as on campuses, Newad has three additional advertising networks: restaurants, nighclubs, bars and cafés; sports facilities including gyms, sports venues and hockey arenas; and stadiums such as the Air Canada Center, Rexall Place and Rogers Arena.
Newad uses five types of frames to advertise, such as digital screens and backlit boards. Regardless of the type of platform, Grimm said, "The ads themselves can be static or digital, the only requirement is that there is a physical NFC chip installed within reach of the consumer and a call to action to incite them to 'tap their phone' to that NFC chip. Our NFC chips are installed directly on the frame of the advertising displays."
More information can be found at www.newad.com.
