The sex toy industry lacks the cohesive marketing strategies most industries employ. Perhaps because of the fact that their product is being marketed to the 18-plus crowd, they're unable to advertise specific products, so sex shops often seem shrouded in mystery.

When you enter a sex shop for the first time, you'll notice a puzzling array of displays, shelves, racks and hooks filled with every size, shape and colour of sex toy imaginable. The selection can be overwhelming, so it's good to have a basic idea of what you're looking for before you start out.

Most sex toys operate on the same principles and are made of the same material. Though you can confirm by checking the packaging, the vast majority of sex toys are made from latex or silicone for an artificial 'skin' texture.

The best thing to do when making your first purchase is start small. There are many shapes and sizes designed to work for people in different ways, and the odds of finding the perfect one for you on the first try is very low. Whether it's a vibrator or a fleshlight, different models provide different sensations (some vibrate, some wiggle!), and your first one will be a great tool for figuring out what's right for you.

The top priority at all times should be to maximize the pleasure for you and your partner and, if you're both willing to experiment, thetypes of toys listed below could be useful for getting things started. Remember, communication during sex is the most important thing; take things slow and you'll learn how to read your partner's body language and give them what they want.

Above all else, when you're using sex toys, keep a good sense of humour. Many young adults feel obligated to put on a show in the bedroom or present themselves in a certain way in order to feel sexy. The most relaxed environment is the one that will lead to a more pleasurable encounter; stress and sex don't go well together unless the latter is to relieve the former. Make sure you and your partner are on the same page, relaxed and ready to have fun. Turn on, tie up, get in, get out and get it on.

Sexy Dictionary

Masturbator: A device designed to aid in masturbation; the term often refers to 'sleeves' designed for men

Anal Beads: A short string with beads attached-designed to be inserted into and withdrawn from the anus

Cock Ring: A band made from cloth, rubber, plastic or other material that is wrapped around the base of the penis to maintain a firm erection

Butt Plug: A dildo shaped like a 'spade' specially designed for insertion into the anus; has a flared base

Dildo: A cylindrical object used for sexual stimulation, usually via insertion (Note: A dildo is a penis-shaped and has balls; a dong is shaped like a penis shaft and does not have a base)

Sexual Aid/Sex Toy: Anything used for sexual stimulation

Nipple Clamps: Gentle clamps designed to pinch the nipples to provide stimulation

Vibrator: A vibrating device in the shape of a dildo for penetration or a small 'egg' for surface stimulation

Strap-On: A dildo or vibrator worn in a harness by one partner