Defending National Basketball League Champions the London Lightning are looking to target Fanshawe and Western students for the new season.

General manager Taylor Brown said that the organization is working towards getting Fanshawe and Western students out to the games without being so hard on their wallets. "It's a great event. College students, especially those from out of town, don't realize that we have a great team here. It's something to get them into downtown London, while keeping them out of trouble." The team is looking at possibly creating a student section at the home games in the near future.

The organization is progressing well with ticket sales for the new season. Season ticket sales have doubled since last year, according to Brown. "People are always looking for a cheap night out with great entertainment. It's a great, family-friendly atmosphere at the games."

Single-game ticket sales are also on the rise, according to Brown. Youth ticket prices have seen no increase from last year, however individual game tickets for adults have seen a price increase of around $2.

Brown added that the loss of Gabe Freeman to the San Miguel Beerman in the Philippines hasn't hurt ticket sales. The organization is expected to finalize a shortlist of players to replace the 26-year-old forward who was named MVP of the inaugural NBL season.

The organization is promising great entertainment and value for money for people at every game. The Lightning opened their season on November 3 against the Halifax Rainmen, the team they beat in five games to win the inaugural NBL title.