Educational videos showcase cancer research
February 4 is World Cancer
Day, a day to dispel myths and
spread knowledge about the disease.
Locally, it's also the official launch of an educational video series called "Bench to Bedside" by the Elgin-Middlesex Unit of the Canadian Cancer Society. The six videos aim to connect the community with local cancer researchers and demonstrate the progress being made in cancer research. The videos explain some complicated scientific material, such as the basic science behind cancer and the current research that is being done, in a way that is accessible to the general population.
The series was filmed by two 2012 graduates of Fanshawe's Corporate Communications and Public Relations program, Allison Markkula and Valerie Lalonde. They volunteered with the local Canadian Cancer Society chapter as part of a committee called the Research Information Outreach Team (RIOT), a committee that promotes the importance of cancer research.
"Valerie and I both have backgrounds in Broadcast Journalism, so we videotaped and edited the videos," said Markkula. "The entire RIOT team was so incredibly helpful, and it was great to put a face to the research and hear their stories behind why they dedicate so much of their time towards this cause."
"We want to help bring an understanding of cancer research to more people, and we want to show that there is progress and promise in cancer research," said Lee Jones, facilitator of RIOT.
"We know research leads to better prevention, diagnosis and treatment," she continued. "These presentations can lead to a better understanding of cancer, basic science and the impact of research."
"Everyone has been touched by cancer in some way or another and it's great to see how many people right here in London are working together to find a cure," added Markkula.
The video launch takes place at 2 p.m. on February 4 in Room MSB 282 in the Schulich Medical Sciences Building at Western University. It is free to attend and all are welcome. To register for the event, sign up at benchtobedside.eventbrite.ca.
For more information on the Canadian Cancer Society, visit cancer.ca. For more details on World Cancer Day, go to www.worldcancerday.org.
Locally, it's also the official launch of an educational video series called "Bench to Bedside" by the Elgin-Middlesex Unit of the Canadian Cancer Society. The six videos aim to connect the community with local cancer researchers and demonstrate the progress being made in cancer research. The videos explain some complicated scientific material, such as the basic science behind cancer and the current research that is being done, in a way that is accessible to the general population.
The series was filmed by two 2012 graduates of Fanshawe's Corporate Communications and Public Relations program, Allison Markkula and Valerie Lalonde. They volunteered with the local Canadian Cancer Society chapter as part of a committee called the Research Information Outreach Team (RIOT), a committee that promotes the importance of cancer research.
"Valerie and I both have backgrounds in Broadcast Journalism, so we videotaped and edited the videos," said Markkula. "The entire RIOT team was so incredibly helpful, and it was great to put a face to the research and hear their stories behind why they dedicate so much of their time towards this cause."
"We want to help bring an understanding of cancer research to more people, and we want to show that there is progress and promise in cancer research," said Lee Jones, facilitator of RIOT.
"We know research leads to better prevention, diagnosis and treatment," she continued. "These presentations can lead to a better understanding of cancer, basic science and the impact of research."
"Everyone has been touched by cancer in some way or another and it's great to see how many people right here in London are working together to find a cure," added Markkula.
The video launch takes place at 2 p.m. on February 4 in Room MSB 282 in the Schulich Medical Sciences Building at Western University. It is free to attend and all are welcome. To register for the event, sign up at benchtobedside.eventbrite.ca.
For more information on the Canadian Cancer Society, visit cancer.ca. For more details on World Cancer Day, go to www.worldcancerday.org.
