He performed in front of the world during Live 8, took home three Juno Awards in 2004, and now, Sam Roberts will be rocking Fanshawe during orientation festivities.

Roberts, along with his band, will be playing in the SUB courtyard on September 12th and if you bought 2005 Orientation Kit, admission is complimentary. However on Tuesday, September 6, a limited number of tickets will also be sold at the Biz Booth for $10 each.

The Montreal born rocker has experienced a steady increase of success since his EP, The Inhuman Condition, skyrocketed up the charts in 2002, with hits like “Brother Down,” “Don't Walk Away Eileen” and “Where Have All The Good People Gone?”

Roberts is definitely not an overnight success story. He tiptoed onto the Canadian music scene in 1993 with a band named William, who eventually changed their name to Northstar in 1996. Frustrated by Northstar's lack of success, Roberts worked odd jobs to make ends meet until the winter of 2000, when he finally took the full-time musician gig to heart.

It's hard not to respect this musician, with his honest lyrics and catchy beats, Roberts joins the ranks with The Tragically Hip and Barenaked Ladies as promoting a truly Canadian brand of popular music.

In 2003, Roberts joined The Guess Who, Justin Timberlake and AC/DC as opening acts for the Rolling Stones during the SARS benefit concert in Toronto. SARS-fest, as it was dubbed, attracted international appeal and over 400,000 people attended the event.

By opening for other big acts like Oasis and touring the states with The Tragically Hip, Roberts and his band have not only won over the Canadian public, but have acquired a strong following south of the border and in England.

In 2004 he released his first full length CD, entitled We Were Born In A Flame, which took home Album of the Year and Rock Album of the Year at the 2004 Juno Awards. The CD features the song ‘The Canadian Dream,' which has not only received ample radio play, but also brings Roberts political opinions to the table for everyone to hear.

Roberts solidified his place in Canadian music history when “Brother Down” was chosen as one of CBC's 50 Tracks, a compilation of the top 50, essential Canadian songs.

Since We Were Born In A Flame, which was released by Universal Records, went Platinum, Roberts and his band have appeared on Late Night with Conan O'Brian and toured relentlessly.

Roberts is the headline act for the Orientation events at Fanshawe and will initiate new students into the world of high quality folk-rock.