The Neighbourhood Mechanic: Recalls damage reputations

I really applaud Toyota for stepping up and handling a safety related recall in such an astute manor, especially when viewed in the light of the all the negativity that is attached to such a massive recall.

I can't fathom how recalls ever got so negative. Recalls are basically product updates. As products gain experience and wear in the field, things happen. Good and conscientious manufactures step up and correct the situation.

The bigger problem here is public relations. How badly has Toyota damaged its reputation for building reliable and efficient products? Make no mistake, the size and severity of this recall is on the same scope as the Ford/ Firestone tire fiasco and the Audi 5000's unintended acceleration debacle of the late 80s. The controversy surrounding Audi almost closed the company, while destroying the value of a used Audi for many years to come. Will the value of a used Toyota be affected by this recall? The safe bet is yes. So, when it's trade in time or when that lease is due Toyota owners be prepared to step up and make up that deficit. Unless of course, those high-priced spin doctors can convince the public that Toyota is not infallible after all and is doing all it can to fix the problem. Time heals all wounds, Ford survived, so did Audi and both firms are doing better than ever.

Q. I have a 2004 Toyota Camry. Am I affected by the recent events at Toyota? Toby

A. I have enclosed a list of the affected vehicles:

- Certain 2009- 2010 RAV4
- Certain 2009-2010 Corolla
- 2009-2010 Matrix
- 2005-2010 Avalon
- Certain 2007- 2010 Camry
- Certain 2010 Highlander
- 2007-2010 Tundra
- 2008-2010 Sequoia.
It looks as if your car is unaffected by this recall. However, to be safe contact a Toyota dealer or Toyota.ca for more information.