Two Fanshawe students compete in Doritos challenge

Today's marketing and business fields are far more competitive than in previous years.

But Fanshawe students Adam Armit and Joel Popoff have effortlessly risen to the Doritos Viralocity challenge — after competing against more than 300 Doritos commercial entries.

Armit's and Popoff's commercial is gaining a fast response, as the students are averaging the most points - which they get every time someone views it — on any given day, compared to their competitors.

“It's hard to accomplish all the tasks we take on and still manage to keep our competitive advantage in first place,” said Armit.

Both Armit and Popoff are not only part of the marketing program at Fanshawe averaging a 4.1 GPA in the top of their class — making them part of the dean's honour roll — but the students also manage their jobs as marketing executives for, and acting as co-presidents for the Fanshawe chapter of a national charitable organization Advancing Canadian Entrepreneurship. Armit also manages his own company Wildfire Music and Popoff manages his own clothing company, Desiderio Clothing Corporation.

The challenge is testing not only marketing students, but includes hundreds of competitors such as marketing corporations and film production companies from all over the country.

The duo is hoping for some local support and is encouraging people to check out their work online.

“We get points for every view we get so if you can watch it yourself and then send it to your friends, we would really appreciate it,” said Armit.

“It is our hope that provocative pepper will become the new Doritos flavour,” he added.

You can view their webpage and watch the video at

Popoff and Armit are competing to keep their video in the number one slot until March 31 when the contest officially comes to a close.

“Not only are we competing for the money but we are doing it to broaden our marketing experience, and add it to yet another thing we have proven we can do,” added Popoff.