Viinyl (viinyl.com) is a brand new music delivery service based in Montréal, Québec. Currently, in private beta testing, the object of Viinyl is as straightforward as their slogan: 1 Song. 1 Site. 1 URL.

Artists create song-based websites with their uploads, generating a custom webpage featuring their uploaded song and all the accompanying material and media that they choose to provide to the listener.

From the artist's perspective, statistics allow the tracking of listening and trending of the music on a given page, analytically breaking down visitor information into comprehensive modules that Viinyl founders predict will be seen as a valuable marketing engine for music.

How it works
As an artist - be it on your own or as a part of a band - you can upload a song to Viinyl and receive a custom web page for it, and it alone. On the page, you can upload custom artwork for the site background, and there are collapsible widgets to house information like your bio, the lyrics for the song and contact information.

Further, Viinyl's interface allows for the embedding of existing video from a cross-section of video-hosting sites, like YouTube or Vimeo. And Viinyl has made allowance for links to artists' presences across the Internet, including Facebook fan pages, Twitter feeds, Myspace profiles and more.

Viinyl creates the page to offer every means of experiencing a song: with a custom page featuring its own custom web address, the ability to present new music to listeners and provide outlets for them to share that music is fresh and flexible in new ways.

Why it's useful (or not)
A single-use page on Viinyl for music is a great way to make music available and easy to link, download and distribute. Further, as the site hosts the song files themselves, it's easy for artists to promote their songs en masse by email, Facebook or other social media simply by sharing the link.

While there is definite room for growth, Viinyl offers an ease of use and customization that could well mean its contention in a market falling wide open by the collapse of Myspace. There is still a breath of life yet left in the former social titan: thanks to band profiles, the future of music online is now the prize in a contest being fought by Purevolume, Bandcamp, Grooveshark and more.

And while Viinyl has no personal public profile offering, no log-in open to listeners or perusers of music — at least, at the time of this writing, while the service is being tested — it does provide means for strong social interaction between the artists and the listeners that visit their sites.

Considering the current climate in the music industry, it is very believable that a new service — that seemingly makes backward progress in terms of uploading and sharing music — could appeal to the neglected demographic that is single-song servings.

All the same, the timing could not be more perfect for Viinyl, though whether it makes an impact in 2011 remains to be seen.