This week I thought I'd take a look at a few wrestlers who are in serious need of new gimmicks.

First up is Santino Marella, whose unfunny antics on RAW have been a source of irritation to me for over two long years. This is the problem with the WWE catering to kids as their preferred fan base: adult fans like myself are left shaking their heads in disbelief as a superstar like Santino dresses up as his sister "Santina," or comes out costumed as Charlie Brown in order to talk to Snoop Dogg, who Santino mistakenly thought was Snoopy. It's elementary school humour like this that is causing hardcore Attitude Era fans to be greatly disappointed in the current WWE product. They are a demographic that the company should not be ignoring.

Santino is also the practitioner of the "Cobra" finishing move, which is even worse than Scotty 2 Hotty's "Worm." It looks ridiculous and wastes valuable time, and several of his opponents have used this to their advantage by decimating him while he was distracted. A suggestion would be to scrap the humourless hijinx and simply have Santino wrestling, or perhaps give him a gangster-style gimmick and have him viciously "whack" his opponents.

Next up is a star from TNA, Robbie E. The gimmick he is saddled with is an extremely lame Jersey Shore style character, complete with fist pumping and a stupid hairstyle similar to that of Pauly D. He is always accompanied by Cookie, who is Becky Bayless, a female wrestler who has been around for a few years in the indies. I understand TNA's desire to achieve a bigger audience, but mainstream attention isn't always a good thing, especially when they resort to bringing in people from the real Jersey Shore television show, such as J-Woww and Angelina. These "celebrities" really bring nothing of value to Impact, other than J-Woww's fake breasts, and will only hurt the show. This particularly applies to the fact that they've recently made Sarita, who is a very talented Knockout, team up with Angelina from the Shore for a part of this angle.

Last but certainly not least is the main offender, John Cena. Now I will admit that when Cena first broke onto the WWE scene I found him entertaining, with his heel rapper persona. He was politically incorrect, crude and acted like an ass, using rhymes to cut down anyone who crossed his path, even Mr. McMahon! I never guessed that a few years later his whole gimmick would end up being so tame, and that he would be the guy that carries the entire "WWE Universe," as if no other Superstar had the ability. Maybe he can't go back to being the Doctor of Thuganomics the way he was in 2003, but something has to change as his kidfriendly "Never Give Up" image is way past its expiry date. This current feud he has with The Rock is actually surprising me, with the way they are allowing Rock to verbally savage their golden boy. Perhaps this is a sign that the company finally realizes a change has to come. Cena has started rapping again, so we can only hope that he carries it to the extreme.