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Beauty Boy: Lise Watier: The colour of beauty

Joshua R. Waller | Interrobang | Lifestyles | February 13th, 2012

Being an artist, I use many different cosmetic lines and can never chose just one to use, but the one brand that stands out the most to me is Canada's own Lise Watier. As many know, I blog and write a lot about this line, but I have never have had an entire article dedicated to it, so I thought it would be appropriate to touch on the history of the line and some of its exciting new product launches.

Madame Watier, who founded Lise Watier Cosmetiques in 1972 in Quebec, started off at the age of 19 just doing makeup on friends and family, which was the beginning of an internationally known cosmetic line. She then obtained her own segment on a TV show talking about beauty and etiquette, which was when she started to become recognized. People started telling her that she should start her own makeup line, which is exactly what she did. She started selling the products on her own in various stores until it lead to partnerships with large corporations like Shoppers Drug Mart.

Lise Watier cosmetics are all about innovation, creativity and quality, which is exactly why it stands out so much to me. There is so much that can be done with the line, whether it's for a wedding, a fashion show or even a theatrical production, Lise Watier's products are suitable for all. Some of the most vibrant colours, glamorous glitters and innovative technology are found in all of their products.

After 40 successful years, Lise Watier teamed up with a team of researchers at Université du Québec à Chicoutimi to create an innovative global anti-aging line, Age Control Supreme. This product is made up of an exclusive extract of Labrador Tea, which is proven to help improve the skin's elasticity and firmness. This new anti-aging line is 20 times more potent than idebenone (found in Elizabeth Arden's Prevage) and is three times more active than vitamin C. This fabulous product is just the beginning of the future for Lise Watier's releases.

As for further innovation in their beauty products, Lise Watier was the first Canadian company to release a nail polish that includes an LED light to provide convenience and precision. Along with their makeup releases are duo primers (incorporating a silicon base and bronzing primer to smooth the skin as well as to illuminate it), luscious lip lacquers and a brand new tinted moisturizer.

Lise Watier plans to continue creating top-of-the-line, quality products that always complement high fashion and beauty trends. With 40 inspiring years behind them, Lise Watier as a brand is going to grow even more (especially over this year), focusing their image and products in a trendy and avant-garde fashion.
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