The Reason rolling on
They won two Hamilton Music Awards, for Rock Album Of The Year and People's Choice Canadian Album Of The Year; regularly appeared on the Top 5 @ 5 on The Edge 102.1 in Toronto; embarked on a sold-out tour with Arkells and Dinosaur Bones; and have been announced to play Edgefest 2011 at Downsview Park this July.
Frontman Adam White seems almost cautious to talk about the successes that he and the rest of the band — James "Cubby" Nelan (keys, guitar, vocals), Michael Caputo (guitar), Ronson Armstrong (bass) and Steve Kiely (drums, percussion) — have seen since the release of Fools, as if being careful not to jinx the group.
"Our last record, we were pretty stoked on, but then a couple months later we were not as stoked. This one just feels right, you know?" White explained his feelings about Fools. "Whenever you finish an album, you always are very excited about it; you think it's fuckin' sweet, and it's cool to have other people think that, it's pretty nice."
Six months later, Fools has turned out to be a success. "It sounds awesome; if you're driving around and you hear The Longest Highway Home on the radio, it's just full of balls," said White.
"We have no regrets, nothing I'd change about anything about the way we recorded it. It took a long time to do it, took a long time to release it, but I feel like we've done everything right. I'm just really grateful that we followed our guts on this one."
The lead single, The Longest Highway Home (complete with balls), has performed exceptionally well for the group, gaining radio airplay across the province and beyond since the end of the summer. White joked about it, noting the unlikelihood that the song would be chosen both to end the record and also to be its first single.
"I can't think of a single that was the last song on someone's record," he said. "It wasn't even planned; we put it at the end of the record because we felt that it closed it off nicely, especially the way that it ends. Then Warner was like, 'Yeah, this is going to be the first single,' we were like, 'Good fucking luck with that one!'"
"They proved us all wrong," White laughed, noting that the songs he thought would be chosen for the radio ("I was like, 'fuckin' radio right there!'") weren't even chosen as the second single.
Looking to the future, The Reason have got their next year all mapped out — though there's still work to be done touring and promoting (and really, celebrating) Fools, White indicated that the band has got its sights clear for the next few steps.
"We've been working on new stuff," he began, revealing that the band have been making the most of the time they've had between stints on the road. "We want to record a demo of one new song a month for the whole year, that's kind of our goal. We want to have 12 to 15 new songs demoed and ready to go by the end of the year so we don't have to take a bunch of time off to write the new record."
"That's what we're doing in the meantime, because taking time off sucks. We've done it every record - we've had to take like five or six months off to write the record, and you lose all your steam, you know? We want to keep it going."